Atomic Studios London

Songwriter, MC and music producer, B-hype is a creative artist that takes his time while making the most of it.

Hailing from South London, he has been carefully crafting his skills since 2002 as an MC and then as a music producer. In 2005, he opened his commercial recording studio at Atomic Studios London with the seasoned beatmaker, long time music partner, and friend Rootz. RNB Entertainement - standing for Rootz & B-Hype Productions - was created.

Blending all urban music influences from Hip-Hop to Grime through Dance and House, B-hype makes the most of his versatility and spontaneity as a music producer and as a performer as well to reflect his artistic vision on his work and to keep that energy throughout the production process. To him, the mood, the vibe of the song, and its production value matters more than anything else.

Though, B-Hype doesn’t consider music production as a single workflow. His long-time partnership with Rootz shows that, but his approach with artists also sheds light on a man that doesn’t play down the association of ideas - a key element for creativity.

Teaming up with the artists/performers, knowing their philosophy, and coming up with new and original ideas together is also a task taken on by the producer.

B-Hype uses his recording studio both for personal and commercial projects.

His partner - Rootz - and he provides as simple a service as recording artists as well as comprehensive production services such as fully-produced albums or EPs comprising  songwriting, recording, mixing, mastering and even artwork designing as necessary.

His recent projects have involved in working with the British MC, musician and actor Ashley Walters a.k.a. Ashley D, better known for being a member of the late and infamous UK Garage band So Solid Crew.

B-Hype settled his business at Atomic Studios in 2005 once he decided to run his own music production company. Located at the Tower Bridge Business Complex in the past, B-Hype decided to continue working with Atomic Studios London when the studio-space-management company moved in South Bermondsey.

“I’ve known Rob since 2005 when I settled RNB Entertainment in the Tower Bridge Complex. We’ve gotten along with each other, and the space-letting service that he provides has been great so far. There wasn’t any reason for me to move on”.

Recently, B-Hype has focused more on his career and has started the promotion of the highly anticipated mixtape “One Step At A Time” to be released mid-2011.

He is currently in live tour and has performed at The Runway Club in the WestEnd, the Alibi Room in Chelsea, No 5 in Marylebone, and the Anaya Club in Mayfair where he is going back  next week to perform as a support act for the breaking LA-based rapper Mann.

This street promotion approach matters to him:

“It all comes to that. You are not making music for yourself. You want to reach and move people. Of course, now you can reach music fans on the Web and you can do amazing things that wasn’t possible ten years ago but the relationship is not as direct it seems.

I tour as much as I can to meet new audiences. I want to share something with them when I’m on stage and I want to talk to them. You know! When you shake people hands and you talk about what you do! I’ve got this old school element that makes me want to feel things for real”.

B-Hype has taken his time to hone his craft, to get the knowledge, skills and attitude to succeed with an audience always eager for new and original music.

Now B-Hype is a busy person. He took his time but took time to do it well.

B-Hype - “One Step At A Time”, Out mid-2011 on Itunes.

Contact:

Facebook: http://www.facebook.com/people/Rootz-N-B-Hype/1712521092

Soundcloud: www.Soundcloud.com/b-hype_uk

Myspace: www.myspace.com/bhypeuk

Twitter: www.twitter.com/Bhype_uk